One way you can get more eyes on your music is by going viral by posting regular content....
One way you can get more eyes on your music is by going viral by posting regular content (and ideally using your music in the background).
For example - https://www.tiktok.com/@partyshirt?lang=en
These guys are a DJ duo who have 19M followers. Most of their virality can be attributed to multiple viral videos where the test theories to see whether they're true or not. In turn, their music blew up with their entire brand as a whole.
You can replicate something similar by posting regular content on tiktok while letting your music 'piggyback' onto the content which should go viral for a different reason other than the music used.