Easy way to build a theme around your music and make it go viral at the same time

This entire band on instagram has managed to get millions of listeners on their music by targeting people who have are into goth girls (i'm pretty sure there's a whole humor category around this too).

Their entire feed is full of memes about getting goth girls. Each of their posts have one of their songs playing in the background.

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This is exactly how you determine your fanbase demographic while promoting your music.

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I write more about this in this post - www.breakthecharts.com/techniques/create-a-regular-style-of-content-alongside-your-music